Monday, November 29, 1999

Hungry kya? BlackBerry courts desi

News posted by www.newsinfoline.com

New Delhi, July 28 -- The Canadian communications giant Research In Motion (RIM), better known for its flagship smart phone brand BlackBerry, is betting big on the flavour of Indian regional languages to expand its base beyond metros and Tier-I cities. It believes localised service offerings like push e-mail facility in regional languages such as Marathi, Tamil, Telugu, Malayalam and Hindi would help rope in customers. "Till recently we were present in just six cities; within a span of 12 months BlackBerry is now available in 69 cities yet we feel we have just scratched the surface," RIM's managing director for India, Frenny Bawa, told Hindustan Times. Bawa, however, refused to give any timeframe for roll out of such services. "We have the expertise so wherever there is large enough demand and large enough opportunity we will localise. It is definitely in the pipeline.""We already offer these facilities in around 40 different languages like Arabic, Persian, Korean and French across the world and have the technological capability," Bawa said.

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